Adversaries may match or approximate the name or location of legitimate files when naming/placing their files. This is done for the sake of evading defenses and observation. This may be done by placing an executable in a commonly trusted directory (ex: under System32) or giving it the name of a legitimate, trusted program (ex: svchost.exe). Alternatively, the filename given may be a close approximation of legitimate programs or something innocuous.
Adversaries may also use the same icon of the file they are trying to mimic.
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